How to Re-Engage Lapsed Donors with 1 Simple Email
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Hey Reader, Re-engaging lapsed donors can feel daunting, but sometimes all it takes is a simple, thoughtful message to rekindle that connection - and secure their next gift! When donors feel personally appreciated, they’re often open to reconnecting and learning about the impact of their past support. Plus, you can share a recent infographic or your annual report to remind them of the amazing work you're doing. Here’s a straightforward email template you can use to reach out to lapsed donors, inviting them for a quick call or meeting to catch up on what’s new with your organization: Subject Line: I'd Love to Reconnect, [DONOR’S NAME]! Hi [DONOR’S NAME], I hope you’re doing well! I wanted to reach out personally because your past support for [ORGANIZATION NAME] has made such a difference, and we truly miss having you as part of our community. Your generous contributions have allowed us to [describe specific impact of previous gifts, e.g., “serve more families in need” or “launch essential programs”]. I'd love to reconnect and share some updates on the work you’ve been a part of, as well as where we’re headed next. If you’re open to it, would you be interested in a quick call or a short meeting? It would be wonderful to hear from you and to catch you up on what we’re achieving together. Thank you again for all you've done for [ORGANIZATION NAME]. I look forward to hopefully speaking soon! Warm regards, P.S. I've attached our latest annual report - your support helped make all of this possible! A quick tip: For added personalization, try including specific details of what their past gifts made possible. This makes it easier for them to see the ongoing value of their support. Try it out and see how it works! Let us know if you have any questions, or feel free to share your experiences—just hit reply. Cheers, Certified Fund Raising Expert (CFRE)
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