How to turn a "no" into an opportunity
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Hey Reader Hearing “no” is never fun - but in fundraising, a “no” can actually be an opportunity in disguise! The key is how you respond. Here’s a simple approach I’d use next time a donor or grant says no: Step 1: Thank them: Always start by expressing gratitude for their time, consideration, or past support. Step 2: Ask for feedback: Try something like this: “I completely understand. If you have a moment, I’d love to know if there’s anything we could have done differently or if there’s a better fit in the future. Do you have 10 min tomorrow to connect?” Step 3: Keep the relationship warm: Add them to your newsletter, invite them to events, or send occasional impact updates (with their permission, of course!). The goal is to stay connected. Step 4: Look for alternative ways they can support: Maybe they can volunteer, introduce you to someone, or share your campaign. Nonfinancial support counts! Step 5: Note it for future opportunities: Track their response and set a reminder to follow up in a few months. A thoughtful follow-up could turn a “no” into a “yes” later. A “no” doesn’t have to be rejection - it can be a stepping stone for stronger relationships, future funding, and valuable insights. It's all part of the process! Cheers, Certified Fund Raising Expert (CFRE)
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