Make your next ask way less awkward


Hey Reader,

Even though "making the ask" is really just 5% of what you have to do in fundraising, it can feel SO awkward and overwhelming. Trust me, I get it! (Not sure what the remaining 95% is? Reply to this email "95%" and I'll share more!)

The truth is, even the best Executive Directors and fundraisers can be tempted to hesitate when it comes time to actually make the ask. Even when you know the value of your work, putting it into words can feel clunky or overly formal.

If that’s you—here are 3 quick tips to make your next fundraising ask feel more natural and effective:

1. Be clear.
Instead of: “Let me know if you’d like to support…”
Try: “Would you consider giving $500 to sponsor a student this semester?”

2. Be specific.
Instead of: “Any support would help.”
Try: “A gift of $1,000 allows us to hire a part-time outreach coordinator for 3 months.”

3. Be confident.
Instead of: “I hate to bother you…”
Try: “I thought of you because you’ve always cared about this issue—and I’d love to invite you in.”

If you're not sure what to say—or how to say it—I created a set of plug-and-play templates to help you craft compelling asks with clarity and confidence.

Asking can feel vulnerable—but it doesn’t have to be overwhelming. With the right words and a little structure, your next ask can open the door to deeper partnerships and bigger impact.

Remember - you've got this!

Cheers,
Kay

PS: If you’re looking to take your fundraising to the next level, here are 3 ways you can do that today:

Kay @ NonProfit Life

I teach nonprofit professionals - over 5,000 and counting! - how to grow their organizations with practical, action-oriented templates and tools. From event sponsorship packages, grant proposals, board orientation handbooks, and everything in between, I focus on helping you save time, effort and precious resources. As a Certified Fund Raising Executive (CFRE), I've raised 25 million+ for other organizations, and now my passion is to help you do the same for yours. Join the weekly newsletter to get time saving tips, tricks and action plans you can implement today to accelerate your nonprofit.

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