I teach nonprofit professionals - over 5,000 and counting! - how to grow their organizations with practical, action-oriented templates and tools. From event sponsorship packages, grant proposals, board orientation handbooks, and everything in between, I focus on helping you save time, effort and precious resources. As a Certified Fund Raising Executive (CFRE), I've raised 25 million+ for other organizations, and now my passion is to help you do the same for yours. Join the weekly newsletter to get time saving tips, tricks and action plans you can implement today to accelerate your nonprofit.
When’s the right time to ask for money?
|
Hey Reader, I was mentoring a fundraiser recently, and we were walking through her donor portfolio together when we paused on one specific name. She told me this donor had been actively engaged—someone she’d emailed recently to ask for a connection to another potential supporter. Not a financial ask, just staying in touch, building the relationship. They’d had a few back-and-forths over the year. But when I asked if she was planning to make a fundraising ask soon, she hesitated. She said, “I feel like I JUST asked her for something…” Here’s the thing: this fundraiser hadn’t asked for money. She’d engaged her donor in a real, authentic way—exactly what we want! So now? It’s actually the perfect time to make a financial ask. Because donors don’t disengage when you ask for things that connect them more deeply to your mission. They become more invested. I told her there’s a big difference between “asking all the time” and “cultivating a relationship.” And if you’ve been doing the latter…don’t be afraid to do the former. So here’s the question I’ll leave you with today: Are you finding reasons not to ask? Go ahead and reply to this email - if you need help if you should make an ask, let me know the details and I'll share with you my honest thoughts. No BS, I promise! Cheers, Certified Fund Raising Expert (CFRE)
|
Kay @ NonProfit Life
I teach nonprofit professionals - over 5,000 and counting! - how to grow their organizations with practical, action-oriented templates and tools. From event sponsorship packages, grant proposals, board orientation handbooks, and everything in between, I focus on helping you save time, effort and precious resources. As a Certified Fund Raising Executive (CFRE), I've raised 25 million+ for other organizations, and now my passion is to help you do the same for yours. Join the weekly newsletter to get time saving tips, tricks and action plans you can implement today to accelerate your nonprofit.
Hey Reader, You’ve got the venue booked. You’ve got the caterer lined up. You’ve got people registering for your next fundraising event…but are you leaving money on the table? Ticket sales and auction items are only part of your event's revenue potential. If you’re not maximizing event sponsorships, you’re likely missing out on thousands of dollars in support - and potential long-term partners! Here’s how to change that: 1. Start early.Sponsorships take time. As soon as your event is...
Hey Reader, You know how one great conversation can be the spark that ignites a lifetime of connection? It’s true in your personal life — and in your nonprofit life too! If you need to: gather compelling story content for your appeals create deep, meaningful relationships with your donors, beneficiaries, staff and volunteers nurture deeper connections You need to learn how to conduct an empathetic interview. My friend, Rachel Zant, has written this helpful, easy to read guide you can grab...
Hey Reader, If you’re planning a fundraising event and need to secure sponsors fast, I finally just launched the bundle so many of you have been asking for! The Ultimate Event Sponsorship Package includes all my most popular templates to secure, track, and steward sponsors - all in one professionally designed package for an additional 30% off. It’s perfect for executive directors, event planners, and teams who want to raise more money and build better sponsor relationships without starting...