I teach nonprofit professionals - over 5,000 and counting! - how to grow their organizations with practical, action-oriented templates and tools. From event sponsorship packages, grant proposals, board orientation handbooks, and everything in between, I focus on helping you save time, effort and precious resources. As a Certified Fund Raising Executive (CFRE), I've raised 25 million+ for other organizations, and now my passion is to help you do the same for yours. Join the weekly newsletter to get time saving tips, tricks and action plans you can implement today to accelerate your nonprofit.
Why your fundraising ask isn't landing
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Hey Reader, Does this sound familiar: You sit down to make a call to a donor, or write an email or grant narrative. You try to sound professional, grateful, maybe even a little urgent. But when it’s time to make the ask… it just feels off. Here’s a typical example I see all the time: “Hi Sarah, I hope you're doing well! I wanted to let you know we're raising money for our program again this year and really need your support. Any amount would help. Let me know if you’d be willing to donate. Thanks so much!” Let’s break it down:
Now, let’s rewrite that ask with purpose and clarity: “Hi Sarah—thank you again for being part of our mission to create safe, supportive spaces for teen girls. This fall, we have 42 students on our program waitlist. A gift of $______ would cover mentorship and materials for two girls for the full semester. Would you consider making that possible?” Here’s what this version does differently:
Not sure how to apply this to your organization? Hit reply and tell me what you're stuck on—I read and respond to every message! Cheers,
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Kay @ NonProfit Life
I teach nonprofit professionals - over 5,000 and counting! - how to grow their organizations with practical, action-oriented templates and tools. From event sponsorship packages, grant proposals, board orientation handbooks, and everything in between, I focus on helping you save time, effort and precious resources. As a Certified Fund Raising Executive (CFRE), I've raised 25 million+ for other organizations, and now my passion is to help you do the same for yours. Join the weekly newsletter to get time saving tips, tricks and action plans you can implement today to accelerate your nonprofit.
Hey Reader, You’ve got the venue booked. You’ve got the caterer lined up. You’ve got people registering for your next fundraising event…but are you leaving money on the table? Ticket sales and auction items are only part of your event's revenue potential. If you’re not maximizing event sponsorships, you’re likely missing out on thousands of dollars in support - and potential long-term partners! Here’s how to change that: 1. Start early.Sponsorships take time. As soon as your event is...
Hey Reader, You know how one great conversation can be the spark that ignites a lifetime of connection? It’s true in your personal life — and in your nonprofit life too! If you need to: gather compelling story content for your appeals create deep, meaningful relationships with your donors, beneficiaries, staff and volunteers nurture deeper connections You need to learn how to conduct an empathetic interview. My friend, Rachel Zant, has written this helpful, easy to read guide you can grab...
Hey Reader, If you’re planning a fundraising event and need to secure sponsors fast, I finally just launched the bundle so many of you have been asking for! The Ultimate Event Sponsorship Package includes all my most popular templates to secure, track, and steward sponsors - all in one professionally designed package for an additional 30% off. It’s perfect for executive directors, event planners, and teams who want to raise more money and build better sponsor relationships without starting...