Why your grant strategy isn't working


Hey Reader,

If you’ve been applying for grants and hearing nothing back—you’re not alone. Grants are becoming more and more competitive - especially with recent changes to federal funding and attacks on the nonprofit sector.

Here's the truth: Most grant strategies fail because they’re built on cold outreach, no relationships, and a hope-for-the-best application cycle.

Grants can be a powerful source of funding, but only if you approach them with the right strategy. Here’s what I recommend instead:


1. Stop chasing every opportunity.
If a grant doesn’t align with your mission, budget size, or timeline—it’s not worth your time. Focus your energy where you’re actually a fit.

2. Build relationships before you need them.
Even if a funder doesn’t accept unsolicited proposals, you can still show up on their radar. Share impact updates, invite them to webinars, reach out for informal meetings—get visible and add value.

3. Use your current materials wisely.
Once you’ve written one strong proposal, don’t reinvent the wheel. Adapt it. Repurpose it. Keep a “grant bank” of language that works. But also, don't forget to tailor your language!

4. Don’t put all your eggs in the grant basket.
The most sustainable organizations I’ve worked with use grants alongside individual giving, events, and partnerships—not in place of them.


If you're overwhelmed with the prospect of grants and don't want to start from a blank page, the Ultimate Grant Bundle has everything you need to create professional proposals, track key details, and follow up like a pro—all while saving you 30%!

Here’s what’s included in the bundle:

🌟 Grant Proposal Templates (Google Docs & Canva): Professionally designed 15-page templates with sample text, customizable for your needs.
🌟 Event Tracker Template (Google Sheets): Stay organized with automatic calculations to track deadlines, reports, and more.
🌟 Nonprofit Overview Template (Canva): Create a visually captivating overview to showcase your organization’s impact.
🌟 Follow-Up Email Chasers (3 templates): Keep the momentum going with expertly crafted follow-up emails.

With these templates, you’ll save time, make a stronger impression, and increase your odds of securing funding. Let’s make your next grant application count!

Cheers,
Kay

PS: If you’re looking to take your fundraising to the next level, here are 3 ways you can do that today:

Kay @ NonProfit Life

I teach nonprofit professionals - over 5,000 and counting! - how to grow their organizations with practical, action-oriented templates and tools. From event sponsorship packages, grant proposals, board orientation handbooks, and everything in between, I focus on helping you save time, effort and precious resources. As a Certified Fund Raising Executive (CFRE), I've raised 25 million+ for other organizations, and now my passion is to help you do the same for yours. Join the weekly newsletter to get time saving tips, tricks and action plans you can implement today to accelerate your nonprofit.

Read more from Kay @ NonProfit Life

Hey Reader, Does this sound familiar: You sit down to make a call to a donor, or write an email or grant narrative. You try to sound professional, grateful, maybe even a little urgent. But when it’s time to make the ask… it just feels off. Here’s a typical example I see all the time: “Hi Sarah, I hope you're doing well! I wanted to let you know we're raising money for our program again this year and really need your support. Any amount would help. Let me know if you’d be willing to donate....

Hey Reader, Guess where I am currently...in Nairobi, Kenya! As you may or may not know, I'm still very much an active fundraiser supporting amazing organizations in growing and mobilizing their funding. Which takes me to some amazing places around the world, including East Africa! I had all these plans to stay on top of my weekly newsletter (I haven't missed a Tuesday email in over a year) and then...life happened. Early mornings (including safari!), packed days, and very fun but very late...

Hey Reader, I know from conversations with you that there's a mix of people following NonProfit Life, from experienced fundraisers with $50M+ budgets to those who are just starting their nonprofit journey. If you’re in the latter group, you’ve probably asked the question: “What do I do if I’m starting from zero?” If I were starting from scratch today, here’s the strategy I’d follow. It’s simple and effective, and I call it the 2-prong strategy. This strategy starts with creating two lists...