Hey Reader,

Welcome back to my "How I Would" series, where I break down exactly how I’d tackle common fundraising challenges—step by step. As a Certified Fundraising Executive (CFRE), I’ve raised thousands in event sponsorships, and today, I’m showing you how I’d land my first event sponsor if I were to start from scratch again!

Here’s exactly how I’d go about securing my first sponsor:

Step 1: Start with Who You Know

Sponsorship is all about relationships. Instead of cold-emailing random businesses, I’d start with:

✔️ Past supporters – Has a business donated before? They might upgrade to a sponsor!
✔️ Board & volunteers – Do they have connections to business owners?
✔️ Vendors & partners – Anyone you already work with (printers, caterers, suppliers, etc.)

Even if they don’t say yes, they might introduce you to someone who will! You can also go "door knocking" to businesses in your community - my first ever event sponsor was a local car dealership that happened to be down the road from my organization!

Step 2: Craft a Simple, No-Pressure Ask

Your first ask shouldn’t be about money—it should be about partnership. Here’s what I’d say in an email or call:

📌 Example Email:​
​Subject: Quick question for you​
Hi [Business Name],

I’m [Your Name] with [Your Organization], and we’re hosting [Event Name] to [impact of event]. I wanted to reach out because I think this could be a great partnership opportunity for [Business Name].

Would you be open to a quick chat to explore how we can work together? No pressure—just wanted to see if it might be a good fit for your marketing efforts!

Best,
[Your Name]

Step 3: Offer a Win-Win Sponsorship Opportunity

When it's time for the meeting or phone call, make sure you tailor your offer and focus on what’s in it for them. Use the sponsorship levels in the Event Sponsorship Package to provide enticing offers for the business.

If they’re interested, make sure to have an agreement in the form of a reply card ready to make it easy for them to say yes.

Step 4: Follow Up & Lock It In

Most sponsorships don’t happen in one conversation. I’d follow up 1-2 times, answer any questions, and be flexible in adjusting the benefits if needed. Once they commit, get everything in writing, send a warm thank-you, and deliver real value so they’ll want to sponsor again next year!

🎉 Ready to land your first sponsor?

Over 600 organizations have exceeded their sponsorship goals with the Event Sponsorship Package - grab yours today for 30% off before it returns to full price at midnight tonight! Use the code SPONSOR30 for 30% off today only!​

Cheers,
Kay

​P.S. Did you know the Event Sponsorship Package is my most popular package? Your organization could be the next to beat your revenue goals! Buy now before the sale ends at midnight! ​
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